Fly fishing equipment feels delicate in hand but is amazingly tough given what we ask of it, but sometimes we need gear that’s just a little bit more forgiving for those that tend to push things a little bit harder than most. So in the Primal BOLD, they’ve created a rod that you can push hard, treat a little bit rougher, and not break the bank.

The fast-action BOLD is ideal for a powerful caster, dealing with brutal headwinds, or just the general abuse and battle scars of a life well lived.

The range has the usual stalwarts of the 9’0” #5, #6 and #8 weights but also fills a few niches gaps of 7’9” #3, 9’3” #7 and 10’0” #6 to fully round out any quiver of rods at an affordable price.

Built on the Primal tech of 55msi high modulus blanks the Ultralight Helical Core provides strength and stability while the Low Mass Scrim adds hoop strength without the weight. Finally, Longitudinal Fibre Alignment brings exceptional feel, energy transmission and recovery to add that extra 5% of the soul to the rods.